I caught up this weekend with all the to-do about Lindsey Hoshaw’s piece in the New York Times about the Pacific Garbage Patch. It’s a fine article and it reads exactly as one would imagine it would in the Times Science section, but as a few people have pointed out, Hoshaw’s blog is a more interesting read, interlaced with stories about the crew, life on deck, and day-to-day discoveries from life at sea. But I don’t agree that the Times made a mistake in what they decided to publish. After all, if every journalist blogged while they were reporting, I’m sure it’d be a fascinating read (Philip Gourevitch in Rwanda? George Packer in Iraq? Yes, please!), but would everyone still read the accompanying 10,000 word piece? I’m not so sure.*
Either way–and I don’t want to diminish the excitement Hoshaw must feel for publishing her first piece in the Times–I can’t help but observe that the whole thing feels a little gimmicky. The real story is how Hoshaw’s trip was not paid for by the Times, but crowd-sourced by Spot.us. And as David Cohn, Spot.us’s founder, points out:
A freelancer and a news organization wanted to work together, but they needed to grease the wheels with some money. This is not uncommon. News organizations have a shrinking staff and budget. They must rely more on freelancers, but also don’t want to burn through the entire freelance budget on a single story. This is one reason why we are seeing less original long-form reporting. Spot.Us acted as the grease.
What Cohn doesn’t mention, and I think is worth bringing up, is that there’s also a lot of trust between editors and their writers. I’m not saying Cohn’s wrong: newspapers and magazines can’t afford expenses like Hoshaw’s. But they also can’t trust her as much as they could one of their own reporters. Because you know what would suck more than a really pricey expense account? A kill fee. So Spot.Us is also a special kind of grease. One not just for ambitious stories that would cost too much money to fund. But one where the crowd agrees to take the hit if the writer, for whatever reason, can’t deliver.
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* I also don’t think the web needs to be a container for every back story. Sometimes, it’s okay if we don’t see the behind-the-scenes. It’s why editing can be valuable.